Wednesday, January 22, 2014

Keeping In Touch With Kit Grant

by Kit Grant,  1-22-14

The secret to a successful business really isn’t a secret at all. There are only three things that matter:

1.    Find customers
2.    Keep customers
3.    Make more money than you spend

There! That’s the secret to ANY business success.

Finding customers includes all your marketing and sales efforts, having a good product, etc. but without any customers, no one cares how good your product or service is. Keeping customers includes having great, well-trained staff empowered to do what it takes to make customers happy, following up with strategic retention plans and building customer loyalty through continuing to “Wow” them on a regular basis. Making more money than you spend is a fundamental requirement. If you are not making money, then you are practicing working!

Make 2014 the year of positive change — everyone wins by following this simple formula. It’s about relationships, not just product and price.

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