Tuesday, July 29, 2014

Sam Richter Honored as a Certified Speaking Professional


PRESS RELEASE                                                                                                 
For Immediate Release
Contact: Charlotte Raybourn
Partner, Standard Ovation
Professional Speaker Management
phone: 913.498.9774 | fax: 877.598.6962
charlotte@thestandardovation.com
 

Sales Intelligence Expert and Speaker, Sam Richter, is Honored as a Certified Speaking Professional 
San Diego, CA – July 29, 2014 – During its recent annual convention, the National Speakers Association (NSA), the association for the professional speaking industry, recognized Sam Richter with its Certified Speaking Professional (CSP) designation. The CSP is the speaking profession’s international measure of professional platform competence, and it is the highest professional designation a speaker can receive. It is estimated that only the world’s top 10 percent of speakers ever receive the honor.
To earn his CSP, Richter needed to meet a very stringent set of criteria including the number of paid speaking engagements over a multi-year period, fees earned per program and in total, his client list, audience size, and professional ethics. In addition, organizations who have hired Richter were asked to complete a comprehensive survey on his performance and audience impact and to earn the CSP, the results needed to all come back ranked as “Exceptional.” Finally, Richter’s program was evaluated by current CSPs for content, style, and impact and this peer review needed to also all rank “five star.”
“It’s an incredible honor to be recognized by my, clients, fellow speakers and the industry as one of the top presenters in the world,” said Richter. “There’s nothing more exciting than being on stage and seeing the impact made in a person’s life, even during that short period of time, and then receiving follow-up notes from attendees where they share the tangible and often dramatic difference my training has had in their performance.”
Richter is considered the world's leading expert on sales intelligence — how to search for information online and use little-known techniques to identify new business opportunities, ensure relevancy, close more deals, and provide more client value. In addition, he also speaks about the power of personal branding — what others find when they search on you and how an online persona can have a dramatic positive, or negative, impact in an individual’s career.
Richter annually delivers 100 keynote presentations and workshop training programs to Fortune 500 companies, industry associations, and at sales conferences around the globe. Program attendees report using Richter’s training and techniques and experiencing almost immediate results, with some reporting millions of dollars in new business directly related to the ideas implemented following Richter’s training (see reviews at www.samrichter.com/reviews).
Now in its 11th edition and translated into multiple languages, Richter’s book, Take the Cold Out of Cold Calling — named Sales Book of the Year — and his corresponding Know More! Video Series are now international best-sellers. To support his training, Richter’s entrepreneurial endeavors include creating the world’s largest global-edition newspaper search engine, YouGotTheNews.com (www.yougotthenews.com) and AlertMix (www.alertmix.com), considered the most comprehensive people, company, and industry new and social media monitoring tool.
Richter has been featured in thousands of television and radio programs, and national and online publications such as Forbes, Entrepreneur, CNN, Money, TED Magazine and many more. In 2011, 2012, and 2013, Richter was named by InsideView as one of the world’s “Top 25 Most Influential People in Sales.”
For more information, visit Sam Richter’s website at www.SamRichter.com or contact his Management Company, Standard Ovation at www.TheStandardOvation.com, 913-498-9774.
###

Tuesday, June 24, 2014

The Spur Model: Know What Matters

Written by Don Yaeger, June 24th, 2014


No matter your opinion of them as a team, you have to agree that the San Antonio Spurs are a model of consistency, winning and diversity.  Each of the seven foreign-born players on their roster was an integral component to the team’s success.  One of the breakout stars for the Spurs has been backup point guard Patty Mills, who delivered an incredible performance in the fifth game of the NBA Finals against the Miami Heat.  Mills scored 17 points, including four straight 3-pointers, helping the Spurs clinch the championship...
                                     Continue Reading >>

Inspire Your Team to 
Perform Like Champions!

Are you looking for a keynote
speaker for your next event?
Have Don Yaeger speak, and
motivate your team!  

Click here to learn more >>




Friday, June 13, 2014

The Value of Being an Underdog

Inner Fire - They use adversity as fuel

by Don Yaeger

The biggest sporting event in the world: the 2014 FIFA World Cup has begun.  Twenty of the best soccer teams from across the globe will compete in the celebrated football tournament in Brazil and
once again, team USA will enter the tournament as underdogs.  I’m going to admit I don’t know a lot about soccer, but I love competitions between nations, so I’ll be watching along with nearly a billion others.

As far as international sports go, I have faith in the dominance of the United States national teams in almost any sport…except international men’s soccer.  Before the soccer fans out there close this newsletter in protest, though, hear me out.  The New York Times published a study this week that said most of the world’s soccer fans, when asked what team they were rooting against, named Argentina.  In most other sports, when asked that same question, worldwide fans say they are cheering against the United States.  But because soccer fans in the poll give team USA no chance of winning, they won’t even waste their time cheering against our team. 

As a country, America is used to being the best (or at least believing we are the best) at just about everything.  But here you have the world’s sport…and it’s not ours.  Though team USA is not projected to go very far in the tournament, being considered an underdog could be its greatest strength.

Yes, there is an advantage in being the underdog.

In sports, players and teams often happily adopt the underdog role because they thrive and perform better against other’s expectations.  This kind of focus and positive reinforcement can be an essential ingredient in overcoming the competition.

Truthfully, the United States is not the best in international soccer—but we don’t have to be beaten by self-defeating thoughts.  What makes the Great ones really successful is an understanding that channeling adversity can function as fuel.  In my more than twenty years as a sports writer, almost every Great winner I have interviewed has found a way to tap into the underdog role at some point in their career.  It can be an important ingredient in the mix that leads to victory—and occasionally leads to a memorable upset.

Tips from the Great ones

Why do we love underdogs so much?  Social scientists may have found the answer.

In a 2010 article, Slate published the collective findings of the research behind sports upsets—and how 81% of the time, people have a tendency to root for the underdogs. The article also goes into detail in

how, when labeled an underdog, people tend to work harder to defy expectations.  Additionally, the general public also perceives underdogs as more likeable and down to earth, with more hustle and heart.

Thus, it is no surprise that most championship-level teams—and many great businesspeople—are busy telling themselves that they are trying to do something that only they see as possible.  Telling yourself that you’re an underdog when you’re really not—while at the same time having confidence—can give you a unique edge over the competition.  

And it is a great strategy.  We like to root for people who are trying as hard as they can, against all odds, to do something most don’t believe is doable.  Heck, I think it starts when our parents hand us a copy of “The Little Engine That Could” as children!

The Great ones know that the victory cannot always be gained by being stronger, faster, or better.  Fully embracing the underdog mindset is a hidden strength.  When adversity comes your way, look at it for the opportunity it may be providing you—to challenge yourself and to overcome expectations.  And if you fail, then the lessons that you will learn while facing the best will help you evaluate how to improve.
Being an underdog doesn’t mean that you lack faith or that you don’t feel worthy to compete at the highest level.  It’s something you can take pride in by knowing that others underestimate you and—if
the opposition is channeled correctly—it can motivate you to outperform your competition. 

Have you ever played the underdog card?  Is there a time in your life where you defied the odds, and won a challenging victory? 

Thursday, March 20, 2014

Don’t Let Crooks Steal Your Tax Refund: Identity Theft Prevention Tips


by Sam Richter
May 20th, 2014

(BBT) - To itemize or not to itemize, deductions, exemptions, interest income and capital gains - you have a lot to think about when you're doing your taxes. While you're preparing your return, don't overlook a consideration that's every bit as important as whether you owe or are due a refund - tax-related identity theft. 

Between 2011 and the end of 2013, the IRS say the agency caught and stopped 14.6 million suspicious returns, and doubled indictments and sentencings in fiscal year 2013. Criminals acquire taxpayers' Social Security numbers and personal information through a variety of means - including data breaches, lost or stolen wallets or old-fashioned dumpster diving - and use it to file fraudulent returns in the hopes of getting a refund. 


“Tax identity theft is particularly insidious because it targets Americans during a vulnerable, hectic time,” says Trey Loughran, president of the personal solutions unit at Equifax. “The sheer volume of tax identity theft cases reported by the IRS is astounding. Consumers need to be aware of this growing problem and what steps they can take to help protect themselves.”

Fortunately, certain steps can help Americans minimize tax identity theft risks:

  • Don’t wait to file. Filing early makes it less likely an identity thief will file first using your name and information. If a crook does attempt to file a fraudulent return in your name, the IRS will be better able to flag it if the agency already has your valid return in hand.

  • Guard your mail. During the first months of the year, many important tax documents move through the mail and identity thieves know this. They may steal W-2s, financial statements and other important documents right out of your mailbox. Consider using a locking mailbox or a post office box to receive and send tax documents, or e-file.

  • Protect your PC and all your digital devices. E-filing can be a fast, efficient way to do your taxes, but you must protect your computer with up-to-date anti-virus and anti-malware software, and use a secure Internet connection. Password protect all your devices.

  • Don’t fall for scams. If you receive an email, text or phone call that purports to be from the IRS, don’t respond – especially if the request is for personal information. The IRS only contacts you through postal mail, and will never ask you for your personal information.

  • Vet your tax preparer through the Better Business Bureau to ensure you’re dealing with a legitimate tax prep service. Never sign a blank return for someone else to complete.

  • To protect children and seniors, consider completing Form 8821, which authorizes a person to receive all IRS communications for the individual named on the form. The authorization ensures that if a criminal files a return using your Social Security number or that of a dependent child or senior adult, you’ll receive all IRS communications.

  • Contact the IRS Identity Protection Specialized Unit immediately if you receive a notice from the agency stating more than one tax return was filed for you, that you have a balance for a year you didn’t file, or that you received wages from an employer you don’t know. You’ll also need to file a police report and complete an identity theft affidavit.

“Tax return fraud continues to be a growing threat,” Loughran says. “Taking protective measures can help taxpayers avoid becoming victims of tax identity theft.”



(BBT) – To itemize or not to itemize, deductions, exemptions, interest income and capital gains – you have a lot to think about when you’re doing your taxes. While you’re preparing your return, don’t overlook a consideration that’s every bit as important as whether you owe or are due a refund – tax-related identity theft.
Between 2011 and the end of 2013, the IRS says the agency caught and stopped 14.6 million suspicious returns, and doubled indictments and sentencings in fiscal year 2013. Criminals acquire taxpayers’ Social Security numbers and personal information through a variety of means – including data breaches, lost or stolen wallets or old-fashioned dumpster diving – and use it to file fraudulent returns in the hopes of getting a refund.
- See more at: http://www.samrichter.com/blog/#sthash.wC8vzZGD.dpuf
“Tax identity theft is particularly insidious because it targets Americans during a vulnerable, hectic time,” says Trey Loughran, president of the personal solutions unit at Equifax. “The sheer volume of tax identity theft cases reported by the IRS is astounding. Consumers need to be aware of this growing problem and what steps they can take to help protect themselves.” - See more at: http://www.samrichter.com/blog/#sthash.wC8vzZGD.dpuf
(BBT) – To itemize or not to itemize, deductions, exemptions, interest income and capital gains – you have a lot to think about when you’re doing your taxes. While you’re preparing your return, don’t overlook a consideration that’s every bit as important as whether you owe or are due a refund – tax-related identity theft.
- See more at: http://www.samrichter.com/blog/#sthash.wC8vzZGD.dpuf
(BBT) – To itemize or not to itemize, deductions, exemptions, interest income and capital gains – you have a lot to think about when you’re doing your taxes. While you’re preparing your return, don’t overlook a consideration that’s every bit as important as whether you owe or are due a refund – tax-related identity theft. - See more at: http://www.samrichter.com/blog/#sthash.wC8vzZGD.dpuf
(BBT) – To itemize or not to itemize, deductions, exemptions, interest income and capital gains – you have a lot to think about when you’re doing your taxes. While you’re preparing your return, don’t overlook a consideration that’s every bit as important as whether you owe or are due a refund – tax-related identity theft.
Between 2011 and the end of 2013, the IRS says the agency caught and stopped 14.6 million suspicious returns, and doubled indictments and sentencings in fiscal year 2013. Criminals acquire taxpayers’ Social Security numbers and personal information through a variety of means – including data breaches, lost or stolen wallets or old-fashioned dumpster diving – and use it to file fraudulent returns in the hopes of getting a refund.
“Tax identity theft is particularly insidious because it targets Americans during a vulnerable, hectic time,” says Trey Loughran, president of the personal solutions unit at Equifax. “The sheer volume of tax identity theft cases reported by the IRS is astounding. Consumers need to be aware of this growing problem and what steps they can take to help protect themselves.”
Fortunately, certain steps can help Americans minimize tax identity theft risks:
  • Don’t wait to file. Filing early makes it less likely an identity thief will file first using your name and information. If a crook does attempt to file a fraudulent return in your name, the IRS will be better able to flag it if the agency already has your valid return in hand.
  • Guard your mail. During the first months of the year, many important tax documents move through the mail and identity thieves know this. They may steal W-2s, financial statements and other important documents right out of your mailbox. Consider using a locking mailbox or a post office box to receive and send tax documents, or e-file.
  • Protect your PC and all your digital devices. E-filing can be a fast, efficient way to do your taxes, but you must protect your computer with up-to-date anti-virus and anti-malware software, and use a secure Internet connection. Password protect all your devices.
  • Don’t fall for scams. If you receive an email, text or phone call that purports to be from the IRS, don’t respond – especially if the request is for personal information. The IRS only contacts you through postal mail, and will never ask you for your personal information.
  • Vet your tax preparer through the Better Business Bureau to ensure you’re dealing with a legitimate tax prep service. Never sign a blank return for someone else to complete.
  • To protect children and seniors, consider completing Form 8821, which authorizes a person to receive all IRS communications for the individual named on the form. The authorization ensures that if a criminal files a return using your Social Security number or that of a dependent child or senior adult, you’ll receive all IRS communications.
  • Contact the IRS Identity Protection Specialized Unit immediately if you receive a notice from the agency stating more than one tax return was filed for you, that you have a balance for a year you didn’t file, or that you received wages from an employer you don’t know. You’ll also need to file a police report and complete an identity theft affidavit.
“Tax return fraud continues to be a growing threat,” Loughran says. “Taking protective measures can help taxpayers avoid becoming victims of tax identity theft.”
- See more at: http://www.samrichter.com/blog/#sthash.wC8vzZGD.dpuf
(BBT) – To itemize or not to itemize, deductions, exemptions, interest income and capital gains – you have a lot to think about when you’re doing your taxes. While you’re preparing your return, don’t overlook a consideration that’s every bit as important as whether you owe or are due a refund – tax-related identity theft.
Between 2011 and the end of 2013, the IRS says the agency caught and stopped 14.6 million suspicious returns, and doubled indictments and sentencings in fiscal year 2013. Criminals acquire taxpayers’ Social Security numbers and personal information through a variety of means – including data breaches, lost or stolen wallets or old-fashioned dumpster diving – and use it to file fraudulent returns in the hopes of getting a refund.
“Tax identity theft is particularly insidious because it targets Americans during a vulnerable, hectic time,” says Trey Loughran, president of the personal solutions unit at Equifax. “The sheer volume of tax identity theft cases reported by the IRS is astounding. Consumers need to be aware of this growing problem and what steps they can take to help protect themselves.”
Fortunately, certain steps can help Americans minimize tax identity theft risks:
  • Don’t wait to file. Filing early makes it less likely an identity thief will file first using your name and information. If a crook does attempt to file a fraudulent return in your name, the IRS will be better able to flag it if the agency already has your valid return in hand.
  • Guard your mail. During the first months of the year, many important tax documents move through the mail and identity thieves know this. They may steal W-2s, financial statements and other important documents right out of your mailbox. Consider using a locking mailbox or a post office box to receive and send tax documents, or e-file.
  • Protect your PC and all your digital devices. E-filing can be a fast, efficient way to do your taxes, but you must protect your computer with up-to-date anti-virus and anti-malware software, and use a secure Internet connection. Password protect all your devices.
  • Don’t fall for scams. If you receive an email, text or phone call that purports to be from the IRS, don’t respond – especially if the request is for personal information. The IRS only contacts you through postal mail, and will never ask you for your personal information.
  • Vet your tax preparer through the Better Business Bureau to ensure you’re dealing with a legitimate tax prep service. Never sign a blank return for someone else to complete.
  • To protect children and seniors, consider completing Form 8821, which authorizes a person to receive all IRS communications for the individual named on the form. The authorization ensures that if a criminal files a return using your Social Security number or that of a dependent child or senior adult, you’ll receive all IRS communications.
  • Contact the IRS Identity Protection Specialized Unit immediately if you receive a notice from the agency stating more than one tax return was filed for you, that you have a balance for a year you didn’t file, or that you received wages from an employer you don’t know. You’ll also need to file a police report and complete an identity theft affidavit.
“Tax return fraud continues to be a growing threat,” Loughran says. “Taking protective measures can help taxpayers avoid becoming victims of tax identity theft.”
- See more at: http://www.samrichter.com/blog/#sthash.wC8vzZGD.dpuf
(BBT) – To itemize or not to itemize, deductions, exemptions, interest income and capital gains – you have a lot to think about when you’re doing your taxes. While you’re preparing your return, don’t overlook a consideration that’s every bit as important as whether you owe or are due a refund – tax-related identity theft.
Between 2011 and the end of 2013, the IRS says the agency caught and stopped 14.6 million suspicious returns, and doubled indictments and sentencings in fiscal year 2013. Criminals acquire taxpayers’ Social Security numbers and personal information through a variety of means – including data breaches, lost or stolen wallets or old-fashioned dumpster diving – and use it to file fraudulent returns in the hopes of getting a refund.
“Tax identity theft is particularly insidious because it targets Americans during a vulnerable, hectic time,” says Trey Loughran, president of the personal solutions unit at Equifax. “The sheer volume of tax identity theft cases reported by the IRS is astounding. Consumers need to be aware of this growing problem and what steps they can take to help protect themselves.”
Fortunately, certain steps can help Americans minimize tax identity theft risks:
  • Don’t wait to file. Filing early makes it less likely an identity thief will file first using your name and information. If a crook does attempt to file a fraudulent return in your name, the IRS will be better able to flag it if the agency already has your valid return in hand.
  • Guard your mail. During the first months of the year, many important tax documents move through the mail and identity thieves know this. They may steal W-2s, financial statements and other important documents right out of your mailbox. Consider using a locking mailbox or a post office box to receive and send tax documents, or e-file.
  • Protect your PC and all your digital devices. E-filing can be a fast, efficient way to do your taxes, but you must protect your computer with up-to-date anti-virus and anti-malware software, and use a secure Internet connection. Password protect all your devices.
  • Don’t fall for scams. If you receive an email, text or phone call that purports to be from the IRS, don’t respond – especially if the request is for personal information. The IRS only contacts you through postal mail, and will never ask you for your personal information.
  • Vet your tax preparer through the Better Business Bureau to ensure you’re dealing with a legitimate tax prep service. Never sign a blank return for someone else to complete.
  • To protect children and seniors, consider completing Form 8821, which authorizes a person to receive all IRS communications for the individual named on the form. The authorization ensures that if a criminal files a return using your Social Security number or that of a dependent child or senior adult, you’ll receive all IRS communications.
  • Contact the IRS Identity Protection Specialized Unit immediately if you receive a notice from the agency stating more than one tax return was filed for you, that you have a balance for a year you didn’t file, or that you received wages from an employer you don’t know. You’ll also need to file a police report and complete an identity theft affidavit.
“Tax return fraud continues to be a growing threat,” Loughran says. “Taking protective measures can help taxpayers avoid becoming victims of tax identity theft.”
- See more at: http://www.samrichter.com/blog/#sthash.wC8vzZGD.dpuf
(BBT) – To itemize or not to itemize, deductions, exemptions, interest income and capital gains – you have a lot to think about when you’re doing your taxes. While you’re preparing your return, don’t overlook a consideration that’s every bit as important as whether you owe or are due a refund – tax-related identity theft.
Between 2011 and the end of 2013, the IRS says the agency caught and stopped 14.6 million suspicious returns, and doubled indictments and sentencings in fiscal year 2013. Criminals acquire taxpayers’ Social Security numbers and personal information through a variety of means – including data breaches, lost or stolen wallets or old-fashioned dumpster diving – and use it to file fraudulent returns in the hopes of getting a refund.
“Tax identity theft is particularly insidious because it targets Americans during a vulnerable, hectic time,” says Trey Loughran, president of the personal solutions unit at Equifax. “The sheer volume of tax identity theft cases reported by the IRS is astounding. Consumers need to be aware of this growing problem and what steps they can take to help protect themselves.”
Fortunately, certain steps can help Americans minimize tax identity theft risks:
  • Don’t wait to file. Filing early makes it less likely an identity thief will file first using your name and information. If a crook does attempt to file a fraudulent return in your name, the IRS will be better able to flag it if the agency already has your valid return in hand.
  • Guard your mail. During the first months of the year, many important tax documents move through the mail and identity thieves know this. They may steal W-2s, financial statements and other important documents right out of your mailbox. Consider using a locking mailbox or a post office box to receive and send tax documents, or e-file.
  • Protect your PC and all your digital devices. E-filing can be a fast, efficient way to do your taxes, but you must protect your computer with up-to-date anti-virus and anti-malware software, and use a secure Internet connection. Password protect all your devices.
  • Don’t fall for scams. If you receive an email, text or phone call that purports to be from the IRS, don’t respond – especially if the request is for personal information. The IRS only contacts you through postal mail, and will never ask you for your personal information.
  • Vet your tax preparer through the Better Business Bureau to ensure you’re dealing with a legitimate tax prep service. Never sign a blank return for someone else to complete.
  • To protect children and seniors, consider completing Form 8821, which authorizes a person to receive all IRS communications for the individual named on the form. The authorization ensures that if a criminal files a return using your Social Security number or that of a dependent child or senior adult, you’ll receive all IRS communications.
  • Contact the IRS Identity Protection Specialized Unit immediately if you receive a notice from the agency stating more than one tax return was filed for you, that you have a balance for a year you didn’t file, or that you received wages from an employer you don’t know. You’ll also need to file a police report and complete an identity theft affidavit.
“Tax return fraud continues to be a growing threat,” Loughran says. “Taking protective measures can help taxpayers avoid becoming victims of tax identity theft.”
- See more at: http://www.samrichter.com/blog/#sthash.wC8vzZGD.dpuf
(BBT) – To itemize or not to itemize, deductions, exemptions, interest income and capital gains – you have a lot to think about when you’re doing your taxes. While you’re preparing your return, don’t overlook a consideration that’s every bit as important as whether you owe or are due a refund – tax-related identity theft.
Between 2011 and the end of 2013, the IRS says the agency caught and stopped 14.6 million suspicious returns, and doubled indictments and sentencings in fiscal year 2013. Criminals acquire taxpayers’ Social Security numbers and personal information through a variety of means – including data breaches, lost or stolen wallets or old-fashioned dumpster diving – and use it to file fraudulent returns in the hopes of getting a refund.
“Tax identity theft is particularly insidious because it targets Americans during a vulnerable, hectic time,” says Trey Loughran, president of the personal solutions unit at Equifax. “The sheer volume of tax identity theft cases reported by the IRS is astounding. Consumers need to be aware of this growing problem and what steps they can take to help protect themselves.”
Fortunately, certain steps can help Americans minimize tax identity theft risks:
  • Don’t wait to file. Filing early makes it less likely an identity thief will file first using your name and information. If a crook does attempt to file a fraudulent return in your name, the IRS will be better able to flag it if the agency already has your valid return in hand.
  • Guard your mail. During the first months of the year, many important tax documents move through the mail and identity thieves know this. They may steal W-2s, financial statements and other important documents right out of your mailbox. Consider using a locking mailbox or a post office box to receive and send tax documents, or e-file.
  • Protect your PC and all your digital devices. E-filing can be a fast, efficient way to do your taxes, but you must protect your computer with up-to-date anti-virus and anti-malware software, and use a secure Internet connection. Password protect all your devices.
  • Don’t fall for scams. If you receive an email, text or phone call that purports to be from the IRS, don’t respond – especially if the request is for personal information. The IRS only contacts you through postal mail, and will never ask you for your personal information.
  • Vet your tax preparer through the Better Business Bureau to ensure you’re dealing with a legitimate tax prep service. Never sign a blank return for someone else to complete.
  • To protect children and seniors, consider completing Form 8821, which authorizes a person to receive all IRS communications for the individual named on the form. The authorization ensures that if a criminal files a return using your Social Security number or that of a dependent child or senior adult, you’ll receive all IRS communications.
  • Contact the IRS Identity Protection Specialized Unit immediately if you receive a notice from the agency stating more than one tax return was filed for you, that you have a balance for a year you didn’t file, or that you received wages from an employer you don’t know. You’ll also need to file a police report and complete an identity theft affidavit.
“Tax return fraud continues to be a growing threat,” Loughran says. “Taking protective measures can help taxpayers avoid becoming victims of tax identity theft.”
- See more at: http://www.samrichter.com/blog/#sthash.wC8vzZGD.dpuf